Usman Ali, General Manager of Sales & Marketing at Treet Battery Limited, is responsible for driving the company’s commercial strategy, including nationwide sales, marketing initiatives, and customer engagement.

With over two decades of proven experience in sales leadership across the energy, paints, and industrial sectors, Usman brings a result-oriented mindset and a deep understanding of channel dynamics, pricing strategies, and stakeholder management. Prior to joining Treet Battery, he held senior positions at leading organizations such as International Industries Limited, AkzoNobel, and Total Parco, where he successfully led product launches, expanded retail footprints, and delivered consistent revenue growth.

At Treet Battery Limited, Usman plays a pivotal role in expanding the brand’s market presence by aligning commercial operations with customer needs and market trends. His focus on data-driven decision-making, team development, and strategic partnerships enables sustainable business growth.

Usman holds an MBA with dual majors in Marketing and Management, and a Bachelor’s degree in Computer Science. He is also a graduate of the Management Development Program at LUMS. His ability to combine strategic foresight with on-ground execution continues to contribute to Treet Battery’s evolving success story.